An effective sales campaign is not carried out blindly. To prepare it, information about the target group and its preferences is necessary. Then, a specific form of advertising is selected based on them. Currently, these are most often advertisements in social media, or in Google Ads. Another important thing when planning a campaign is its evaluation. This allows the company to check whether the company's financial resources and activities have been appropriately allocated. At the same time, thanks to a thorough assessment, it is possible to introduce necessary modifications.
There are tools that also allow performing online retailer analysis. Such a product is the Where-To-Buy widget, the introduction of which will benefit both consumers and online sellers. This tool allows the website user to independently select the retailer from whom he or she wants to finalize the purchase. By connecting the manufacturer with the distributor and the customer, it is possible to obtain information about the product – its popularity, where it is best sold, who buys it and what options they choose.2023-12-20